Marketing News

Credo Picks Up Saie

The cosmetics brand previously partnered with Credo-cofounded nonprofit Pact Collective to tackle the beauty industry’s packaging waste problem.

“Clean” beauty retailer Credo Beauty will now carry Saie products beginning this month.

Officials say the cosmetics brand aligns with the retailer’s values, including high standards for ingredients, performance, sustainability and ethics.

“Saie is built on clean ingredients, high performance and easy effortless application,” said Saie Founder Laney Crowell. “When I first discovered clean beauty, I loved shopping at Credo Beauty, and I’m so excited for our community to now find Saie on the Credo shelves.”

A Saie assortment entailing over 100 product SKUs at Credo Beauty will include Slip Tint Tinted Moisturizer; Dew Blush; Mascara 101; Slip Tint Baked Setting Powder; Glossybounce Lip Oil; Lip Liner 101; and more.

Sustainable Values

Saie says it prioritizes skin-first formulas and makeup for minimalists seeking purposeful products rooted in sustainably. Saie has partnered with Credo-cofounded nonprofit Pact Collective to tackle the beauty industry’s packaging waste problem and drive circular, sustainable solutions.

Under The Saie Climate Initiative, Saie committed to collect five million pounds of plastic by 2027 with rePurpose global, through whom they are also certified Plastic Negative. The brand has reportedly committed to becoming carbon net zero across all emission scopes by 2039. Saie also participates in key climate programs such as The Climate Pledge, 1% for the Planet, Leaping Bunny and FSC.

“We have a shared commitment in our values and mission, and Saie consistently reflects that in everything they do,” said Credo CEO Annie Jackson. “Building something together that’s impactful is unbelievably exciting.”

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